Instil
About
Instil is a purpose-built platform designed to unlock nonprofits' full potential to foster connections with their community. Instil leverages the true capability of technology to transform the way nonprofits operate, holistically managing donors, members, volunteers, advocates and beneficiaries to increase revenues and maximize impact.
My Role
Senior Product Designer focussing on zero-to-one product development. Responsible for creation and shipping of 20+ features within the product, all crafted using a user-centered approach ensuring a holistic experience where our customer’s are successful in their goals. Each suggestion is an opportunity to learn more from our customers and craft an easy-to-use experience across mobile and web devices. My design principles have integrated in to the design team standards, cross-team collaboration processes, and entire company culture.
Automations
Distilling a complex worfklow builder into an easy-to-use interface.
Coming Soon
Opportunities (Forecasting)
Manage opportunities within the Instil system and create reports on specific criteria.
Coming Soon
Roles and Permissions
Manage and create custom roles and apply their respective permissions.
Advanced Filters
Segment constituent data quickly and easily.
Coming Soon
Highlights
• Updated design system to support accessibility standards, create parity with engineering components, and support consistent UX and UI paradigms throughout the product. This included an audit of the former system, suggestions and reviews with engineering, color and typography styles updated, streamlined variants in system, and continued management of the system as the product scales and grows over time.
• Improved methods to identify customer needs and market gaps through customer interviews and research, delivering product enhancements which elevated conversion rate to customers. While moving quickly, user-centered design has remained a hallmark of our process which is seen in our customer reviews of the product taking complex enterprise software and making it simple and easy-to-use.
• Work with executive leaders, internal cross-functional partners, and innovation partners to determine key design priorities and deliver strategic design outcomes.
• Mentored junior designer on project initiatives, working within a design system, and pitching design ideas.
Groove
About
Groove is a sales engagement platform that automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for CRM data entry and provides managers with real-time visibility into activity levels and performance, regardless of location. Groove also has the industry’s only native Salesforce integration, which reduces administrative overhead by as much as 90%.
My Role
Responsible for the design and user experience of the entire product suite from Gmail and Microsoft extensions to the robust web-app. In tandem to feature creation, I have developed and implemented processes for user and usability testing, feature ideation/creation, team design system, and collaboration between product, design, and engineering.
OmniDialer
The Dialer Electron app is a Desktop application for Windows and Mac machines.
Password Protected
Web App
Optimizing UX and UI patterns.
Coming Soon
Microsoft Add-In
Updating the user experience and brand colors
Coming Soon
Groove Marketing
Coming Soon
Design System
Crafting the product design system in Figma
Coming soon
ZipRecruiter
About
ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, ZipRecruiter actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.
ZipRecruiter Employer Product
Invite to Apply
Iterating card styles to increase engagement while delivering quality candidates.
Password protected
Smart Job Post Concept
Optimizing the onboarding funnel so customers can confidently post a job with ease.
Password protected
Dashboard Redesign
Crafting an actionable and insightful page.
Coming soon
Enterprise Data Table
A dynamic table allowing for easier use and scannability.
Coming soon
My Role
Leading the design efforts for the Employer product, I worked closely with product managers, engineers, and stakeholders to uphold ZipRecruiter design standards and drive innovative design forward. All projects maintained a process wireframing by hand drawing or using software to deliver high-level ideas; user research and testing; creation of high-fidelity comps in Figma (formerly Sketch) and advanced prototypes in Principle or InVision; iterating based upon data and user feedback.
Key highlights:
Sole designer for the Employer Mobile App for both iOS and Android (4.9 star rating on the app stores).
Lead designer for both the Employer and Enterprise products, optimizing experiences for customer satisfaction and business metrics.
Presented on Ethical Tech at an internal Lunch & Learn titled, “Mindful Design(ers).”
Press from InVision’s Blog: "ZipRecruiter’s Jennifer Donohue Marino: Be a kind rockstar”
ZipRecruiter Employer Mobile App
iOS rated 4.9 and Android rated 4.8
Launched December 2018/January 2019
Presentation on Ethical Tech, “Mindful Design(ers)”
I spoke about the importance of building ethical products and how every contributor is a designer who makes critical decisions and has a responsibility in crafting a more positive and impactful future. April 2019
Presenting on Ethical Tech at ZipRecruiter.
17hats
17hats is the complete system that helps automate, organize, and optimize small business management for freelancers and entrepreneurs. As the former User Experience Director for the company, my efforts focussed on developing and creating a mobile experience to complement our web app. My designs are data and research driven where information is gathered from existing studies and from conducting my own user testing with the product. I worked intimately with the entire engineering team to ensure that the company’s design and experience standards are exceeded. While developing the first version of 17hats on iOS and Android, I involved the engineers from the very beginning of my design process so that there is universal understanding of how to build the product, how to execute, and what to plan for next. In addition to working with the dev team, I also worked very closely with the product and marketing designers, content director, and marketing team. Under my direction, session time and MAU's increased by a minimum of 2x.
Chromatik
I had the honor of leading the design adventure with Chromatik - a music app that delivers free sheet music daily. We have grown from the solo iOS app to providing great additional experiences on Android and Web. Users can search through our content library for specific artists, discover new music through genre-based collections, and are delivered a new tune each day. Did I mention it's free? We believe that everyone should "play more music" and we aim to deliver a musician's one-stop for playing new music, uploading their own, and keeping in time and tune with our metronome and tuner. Chromatik provides a beautiful and easy to use experience for digital sheet music allowing for the only challenge to be what you want to learn to play next.
Chromatik on iOS
Available internationally on the Apple App Store
Chromatik on Android
Available on both the Google Play Store and Amazon App Store
Chromatik on Web
Discover Chromatik on the world wide web
Chromatik Marketing
Various selections of imagery used both in-app and on Chromatik's social pages.
FOX Entertainment - Family Guy iPad App
The Family Guy iPad app was designed to provide an improved experience from the iPhone version. The main goal was to provide easy access to clips from the TV show where a user can view, share, and favorite them. The navigation and detail view are combined in the same screen so that there is no lost time in enjoying the Griffin family and friend's crazy adventures. (This app is no longer available on the iTunes App Store.)
Altered States Productions
Los Angeles based event promotion and production company, Altered States Productions focusses on creating tailored experiences with music and art. The website focusses on highlighting past events while making all information easily accessible.
FUEL TV
FUEL TV was the home for action sports on cable TV and became the home for UFC in 2011. I was a part of the team that worked on the website before and after this transition, starting as a junior designer then taking lead. My responsibilities included wireframing new page layouts and features, providing high fidelity mocks, and exporting assets and styles to the engineering team. The goal was to provide easier access to show and event information while upholding both the FUEL TV and UFC brands.
FUEL TV on Web
FUEL TV on iOS
F2M2
A mobile and web boutique based in Los Angeles, F2M2 focussed on creating "beautiful, functional things." Their website was designed to showcase the various types and clients in their portfolio. Click on the joystick icon for a fun gaming surprise!
