Instil
About
Instil is a purpose-built platform designed to unlock nonprofits' full potential to foster connections with their community. Instil leverages the true capability of technology to transform the way nonprofits operate, holistically managing donors, members, volunteers, advocates and beneficiaries to increase revenues and maximize impact.
My Role
Principal Product Designer
• Led holistic design of enterprise features, driving a 40% increase in product adoption and contributing to sales growth.
• Partnered with engineering on internal data restructuring, translating complex systems into fast, intuitive user experiences.
• Contributed to AI research and ideation, shaping concepts for smart automation to reduce setup friction.
• Explored AI as a connective systems layer, identifying opportunities to unify features and simplify product ecosystems.
Senior Product Designer
• Shipped 20+ CMS features, improving adoption and engagement across nonprofit clients.
• Advanced accessibility and system coherence by aligning design standards with engineering architecture.
• Influenced product direction by partnering with executives and innovation teams through research-led storytelling.
Automations
Distilling a complex worfklow builder into an easy-to-use interface.
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Opportunities (Forecasting)
Manage opportunities within the Instil system and create reports on specific criteria.
Events
Create and manage events with a reciprocal attendee portal
Roles and Permissions
Manage and create custom roles and apply their respective permissions.
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Advanced Filters
Segment constituent data quickly and easily.
Highlights
• Updated design system to support accessibility standards, create parity with engineering components, and support consistent UX and UI paradigms throughout the product. This included an audit of the former system, suggestions and reviews with engineering, color and typography styles updated, streamlined variants in system, and continued management of the system as the product scales and grows over time.
• Improved methods to identify customer needs and market gaps through customer interviews and research, delivering product enhancements which elevated conversion rate to customers. While moving quickly, user-centered design has remained a hallmark of our process which is seen in our customer reviews of the product taking complex enterprise software and making it simple and easy-to-use.
• Work with executive leaders, internal cross-functional partners, and innovation partners to determine key design priorities and deliver strategic design outcomes.
• Mentored junior designer on project initiatives, working within a design system, and pitching design ideas.