Groove

About

Groove is a sales engagement platform that automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for CRM data entry and provides managers with real-time visibility into activity levels and performance, regardless of location. Groove also has the industry’s only native Salesforce integration, which reduces administrative overhead by as much as 90%.

My Role - Senior Product Designer

• Delivered UX/UI improvements that elevated client experience, contributing to $1M+ in revenue and Series B funding.
• Led workflow feature design that increased closed deals by 60%, strengthening collaboration and trust across sales teams.
• Implemented user testing and design systems, improving alignment across product, engineering, and marketing teams.
• Partnered on marketing rebranding to unify product identity and strengthen relationships with the client community.