17hats
17hats is the complete system that helps automate, organize, and optimize small business management for freelancers and entrepreneurs.
My Role - Senior Lead Designer | 2015 – 2016
Led UX and product design for web and mobile apps, increasing MAU, session time, and achieving a 4.5 app store rating.
Ran regular user testing across in-person and virtual sessions using task-based studies and long-form feedback.
Grew the design team from 1 to 3 across product and marketing, mentoring designers and establishing strong design culture.
Championed transparent collaboration, establishing effective workflows and a strong remote work culture.
