Instil
About
Instil is a purpose-built platform designed to unlock nonprofits' full potential to foster connections with their community. Instil leverages the true capability of technology to transform the way nonprofits operate, holistically managing donors, members, volunteers, advocates and beneficiaries to increase revenues and maximize impact.
My Role
Senior Product Designer | 2021 - 2023
• Shipped 20+ CMS features, improving adoption and engagement across nonprofit clients.
• Advanced accessibility and system coherence by aligning design standards with engineering architecture.
• Influenced product direction by partnering with executives and innovation teams through research-led storytelling.
Principal Product Designer | 2023 - Current
• Led holistic design of enterprise features, driving a 40% increase in product adoption and contributing to sales growth.
• Partnered with engineering on internal data restructuring, translating complex systems into fast, intuitive user experiences.
• Contributed to AI research and ideation, shaping concepts for smart automation to reduce setup friction.
• Explored AI as a connective systems layer, identifying opportunities to unify features and simplify product ecosystems.
Workflow Automations
Distilling a complex worfklow builder into an easy-to-use interface
Password Protected
Advanced Filters
Segment constituent data quickly and easily
Password Protected
Hatch.ai Integration
Giving Intelligence, integrated directly into the Instil platform
Design Contributions
Various projects focussed on user delight and accessibility
Opportunities (Forecasting)
Manage opportunities within the Instil system and create reports on specific criteria
Roles &
Permissions
Manage and create custom roles and apply their respective permissions
Password Protected
AI Initiatives
Research and ideation contributions
Restricted to Presentations
Salesforce Integration
Enriching constituent data with a bi-directional integration
Events and Ticketing
Create and manage events with a reciprocal attendee portal