The question, "What is your design philosophy?" is asked so frequently of me, more so by engineers than anyone else. To some, that statistic comes as a surprise but to me, it aligns with one of my principles that design is not just about aesthetics - it is how things function. What is each items purpose? What does it affect? These are a few of the questions asked when I am creating a new design, or re-evaluating an older piece. Form displays function and function advises form. Both aesthetic and functionality must live harmoniously in order to produce the optimal solution.
In addition to form and function, there is an underlying question which informs the final goal. What is the message - the story - that is wanting to be told? Designers are not just a pair of hands, we have messages and ideas to express and design is our outlet to convey them. Design's purpose transcends that of increasing product sales or making products which provide greater ease for tasks (although these are quite nice) - it's about sharing ideas which resonate with people of different cultures, opinions, and beliefs all while providing these connecting points. Design is for the community as much as it is for the individual.
An L.A. native, Jennifer Donohue has noted the influence and practice of design from a very young age. Starting with sketching with crayons and turning the ideas into reality with tinker toys, the transition from traditional tools to computer occurred at a young age. When technology was making great advances in the 1990's, computers and their programs were added to her play chest. She began with QuarkXPress at age 7, putting shapes and text together while experimenting with color. From that point on, her curious mind was consistently looking for visual solutions to either her own design problems or ones encountered in magazines, advertisements, packaging, etc. and would design her own products with a full advertising campaign attached.
At Loyola Marymount University she was trained in print design and accelerated in the Graphic Design department. Here, she was greatly influenced by the University's mission of integrating social justice into every avenue of study. Her work displayed social issues such as freedom of speech and human rights through mixed media collages, three-dimensional typographic structures, and large-scale posters. Her senior design thesis was featured in her own curated gallery show titled "Dissonance" which included four other design students. This was the first Graphic Design show to exhibit at LMU'S Thomas P. Kelly Student Art Gallery.
Immediately graduating University, Jennifer headed to Silicon Beach and was enamored by the fast-pace and ever growing tech industry. Her professional experience includes design for web and mobile applications, UX design and strategy, branding and marketing, and front-end development. Her curiosity has now lead to her learning iOS development with Swift.
Her notebooks are not only filled with collaged imagery that combines photography, typography, and paint, but also UX notes in her very loved Moleskine. Outside of her career Jennifer is an avid concert and festival participant, trains in aerial arts, and spends as much time at the beach and in the mountains as possible.